Privacy policy

Last updated: August 9, 2026

This Privacy Policy describes how K-POPCORN ("K-POPCORN," "we," "us," or "our") collects, uses, discloses, and otherwise processes personal information when you visit or use our website and online store (the "Site"), place an order, communicate with us, or otherwise interact with our services (collectively, the "Services").

K-POPCORN is a Seoulful Foods brand. For purposes of this Privacy Policy, K-POPCORN is the business responsible for the personal information described below, except where another party explains that it is independently responsible for its processing.

Personal Information We Collect

The personal information we collect depends on how you interact with the Services. It may include:

Contact information, such as your name, email address, phone number, billing address, and shipping address.

Order and transaction information, such as products viewed or purchased, order history, discounts, returns, refunds, and payment status.

Payment information, which is generally processed by Shopify and payment providers. We may receive limited payment details, such as card type, billing address, and transaction confirmation, rather than full card credentials.

Account information, such as login details, saved addresses, preferences, and account activity if customer accounts are enabled.

Device and network information, such as IP address, browser type, device identifiers, operating system, referring URLs, and approximate location derived from IP address.

Usage and shopping information, such as pages viewed, searches, products added to a cart, checkout activity, interactions with emails or ads, and cookie or pixel data.

Communications and content, such as customer-service messages, reviews, survey responses, contest entries, and other information you choose to provide.

Marketing preferences and inferences, such as whether you subscribe to communications and insights about products or offers that may interest you.

How We Collect Personal Information

We may collect personal information:

directly from you when you browse, place an order, create an account, subscribe, submit a review, or contact us;

automatically through cookies, pixels, tags, local storage, and similar technologies;

from Shopify and the third-party services that support our store; and

from advertising, analytics, social media, shipping, fraud-prevention, and other business partners, where permitted by law.

How We Use Personal Information

We may use personal information to:

provide the Services, process payment, fulfill and deliver orders, send transaction messages, and manage returns, refunds, or replacements;

create and maintain customer accounts and remember preferences;

respond to questions, provide customer support, and communicate about orders;

personalize the Site and recommend products or content;

send marketing communications where permitted and manage your preferences;

measure Site performance, understand customer behavior, and improve our products, Services, and marketing;

detect, investigate, and prevent fraud, security incidents, abuse, or illegal activity;

comply with legal obligations, enforce our terms, resolve disputes, and protect our rights and the rights of others; and

carry out another purpose disclosed to you when the information is collected or with your consent.

How We Disclose Personal Information

We may disclose personal information to:

Shopify, which hosts and supports our online store and processes information as described in Shopify's privacy materials;

payment processors, banks, fraud-prevention services, and transaction providers;

fulfillment partners, warehouses, shipping carriers, and delivery providers;

vendors that provide website hosting, customer support, email or SMS, analytics, advertising, reviews, security, data storage, and other business services;

professional advisers, including lawyers, accountants, insurers, and auditors;

government authorities or other parties when required by law or reasonably necessary to protect rights, safety, security, or property; and

a buyer, investor, lender, or successor in connection with a merger, financing, reorganization, sale, or transfer of all or part of our business.

We do not sell personal information for money. However, some disclosures involving cookies, advertising, or analytics may be considered a "sale," "sharing," or targeted advertising under certain privacy laws. Where required, we provide a method to opt out.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to operate the Site, remember choices, understand usage, measure performance, prevent fraud, and support advertising. You can manage cookies through your browser and, where available, the Site's cookie banner or privacy settings. Blocking some cookies may affect Site functionality.

Where applicable, we treat a recognized Global Privacy Control signal as a request to opt out of the sale or sharing of personal information for the browser or device that sends the signal. You may need to repeat your choice on other browsers or devices.

Marketing Choices

You may unsubscribe from promotional emails by using the unsubscribe link in the message. If SMS marketing is offered, you may follow the instructions in the message to opt out. Even after opting out of marketing, we may still send non-promotional communications about your account, transactions, or customer-service requests.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to fulfill orders, maintain business and tax records, comply with legal obligations, resolve disputes, prevent fraud, and enforce agreements. Retention periods vary depending on the type of information, our relationship with you, and applicable law.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please protect your account credentials and contact us if you believe your account or personal information has been compromised.

Your Privacy Rights

Depending on where you live and subject to legal exceptions, you may have rights to request access to, correction of, or deletion of personal information; obtain a copy of certain information; opt out of certain sales, sharing, or targeted advertising; limit certain uses of sensitive personal information; withdraw consent; or appeal a decision concerning a privacy request.

To submit a request, email Connect@seoulfulfoods.com and describe the right you want to exercise. We may verify your identity and, for an authorized agent, request proof of authority. We will not unlawfully discriminate against you for exercising a privacy right.

California Privacy Notice

If the California Consumer Privacy Act, as amended, applies, California residents may have rights to know, access, correct, or delete personal information; opt out of sale or sharing; limit certain sensitive-information uses; and receive equal service when exercising those rights. The descriptions above serve as our general notice of collection. We do not knowingly sell or share personal information of consumers under 16. To exercise an applicable California right, email Connect@seoulfulfoods.com or use a privacy-choice link in the Site footer.

Children's Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can review and, where appropriate, delete it.

Third-Party Sites and Services

The Site may link to websites or services operated by others. Their privacy practices are governed by their own policies, and we are not responsible for their content, security, or privacy practices. Review their policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, Services, or legal obligations. The revised version will be posted on the Site with an updated "Last updated" date. We will provide additional notice when required by law.

Seoulful Foods | Connect@seoulfulfoods.com | 13217 Jamboree Rd #111, Tustin, CA 92782, United States